How affiliate marketing is different from network marketing

How affiliate marketing is different from network marketing

Affiliate marketing and network marketing are two popular forms of marketing used by businesses to promote and sell their products or services. While both involve working with others to generate sales, they have some fundamental differences.

What is Affiliate marketing?

Affiliate marketing is a performance-based marketing strategy in which an individual or company promotes another company’s products or services and earns a commission for each sale they make. The affiliate does not have a direct relationship with the company they are promoting and does not handle any customer service or product fulfillment. Instead, they simply refer potential customers to the company’s website or product page using a unique affiliate link. If the customer makes a purchase through that link, the affiliate earns a commission.

What Is Network marketing?

Network marketing, on the other hand, is a business model that relies on a network of independent distributors to sell a company’s products or services. In network marketing, individuals are recruited to become distributors, and they earn commissions not only for the sales they make but also for the sales made by those they recruit into the network. The company typically provides training, support, and marketing materials to help distributors sell the products or services.

Involvement and responsibility

One of the main differences between affiliate marketing and network marketing is the level of involvement and responsibility that the marketer has. In affiliate marketing, the marketer’s role is primarily to promote the product or service, while in network marketing, the marketer is responsible for recruiting and training other distributors.


Another difference is the potential for earning income. While affiliate marketing can be a lucrative way to earn passive income, the potential earnings in network marketing can be much higher due to the ability to earn commissions not only on personal sales but also on the sales made by others in the network.


In summary, affiliate marketing and network marketing are two distinct marketing strategies with different levels of involvement and potential for earning income. While both can be effective ways to generate sales and revenue, individuals should carefully consider their goals and preferences before choosing which approach to pursue.

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