If you’re looking to establish an online presence for your business, then you’ll need a trustworthy website. A trustworthy website is one that clearly communicates the values of your business and demonstrates your credibility as a businessperson. A trustworthy website is also one that’s easy to navigate and pleasant to look at. Here are Top 10 Rules For Creating A Trustworthy Business Website.
Creating a trustworthy website is a balancing act between the visual and the textual. How you balance these two elements will determine whether or not your website is trustworthy.
Here are the top 10 rules for creating a trustworthy website:
1. Be honest with your website content
Your website is the online incarnation of your business. Your business has a certain ethos. This is the kind of business you want to be. Your website needs to convey this ethos to your audience.
This can only be done by being honest and forthright with the content of your website. If you’re misleading your audience with your website content, then you’re ultimately misleading them with your business. This is a surefire way to destroy your brand.
2. Provide a clear call-to-action
Your website needs to make a certain call to action. This can be a call to action to follow you on social media, read more about your business, or buy your product. The call to action needs to be clear and easy to understand for your audience.
Don’t bury your call to action in a sea of text or make it difficult to find.
Your website needs to be a clear and direct communication tool.
3. Use a trustworthy domain name
Your website domain name will be the first thing that your audience sees of your website. It’s the first impression. To make a good first impression, you need an easy to remember domain name.
Your business name is a good place to start. You can use the first few words of your business name as your domain name. You can also include your business location or other keywords into your domain name.
If you’re establishing an online presence for your business, then you’ll need a trustworthy website. A trustworthy website is one that clearly communicates the values of your business and demonstrates your credibility. A trustworthy website is also one that’s easy to navigate and pleasant to look at.
4. Include social media links
Social media is a big part of the online landscape. It’s important to include social media links in your website. This provides a clear call to action for your audience to follow you on social media.
5. Include testimonials
Testimonials are a great way to demonstrate your credibility as a businessperson. Testimonials also help build trust in your business. If you’re able to get testimonials from satisfied customers, then include them on your website.
6. Showcase your values and mission
Your business has values and a mission. Your website should communicate these values and mission to your audience. This will build trust in your business and help you connect with your audience.
7. Display your contact information
Your website needs to display your contact information. This includes your business address, your business email address, and your business phone number.
8. Include a blog
A blog is a great way to communicate with your audience. Your website’s blog needs to be interesting and informative. Your blog should also focus on the values and mission of your business.
9. Include photos of your business
Photos of your business help build trust. They demonstrate your credibility as a businessperson. Include photos that showcase your business and its operations.
10. Include a map of your location
A map of your business location is a great way to demonstrate your credibility to your audience. If you’re a local business, then people will want to know where you’re located.
If you follow these top 10 rules, then your website will be trustworthy and credible. This will help establish your business as a trustworthy brand.